You're Director of Marketing for an agency that specializes in design solutions for small businesses. You're having trouble attracting customers, though, because keeping an agency on retainer seems like a luxury for a small business. So you decide to create some DIY design tools to help them, you know, DIY. You do some keyword research and notice about 2,000 people are searching for an "infographic generator" every month, so you decide to build one that people can use for free once -- and if they like it, they can create more infographics for free if they provide a name and email address.
Advertising account managers typically require a bachelor’s degree in marketing, advertising, or journalism. Other important college courses will include visual art and graphic design, persuasive communication, market research, and consumer behavior. Before managing accounts, managers will have several years experience in researching, designing and purchasing ads, often getting their initial experience as an intern between (or during) semesters in school.
You could get even more specific by narrowing it down to customer base. Is there a specific group of clients you tend to serve? Try including that in your long-tail key phrase. For example: “SEO agency for non-profits in Albuquerque NM.” That’s a key phrase you’re a lot more likely to rank for. Not to mention it will also attract way more targeted, organic traffic than a broad key phrase like “SEO agency.”
According to Content Marketing Institute, 65 percent of the most successful content marketers have a documented strategy. A simple content marketing assessment can help companies identify their primary goal and design a successful content strategy to meet it. As strategy becomes more important, companies will need the right tools to align priorities and document their plans.
Entrepreneurs can have all sorts of backgrounds, with any amount of education—but in today’s complex legal environment, many choose to first get a degree in business management. Courses in marketing, communications, economics and law all help to increase the chances of a successful business launch. Experience among entrepreneurs varies a great deal; many start with small business ventures even before finishing high school.
How important do you think e-commerce images are? Would you buy a product if you didn’t see what it looked like? The vast majority of e-commerce sites use the same photos from suppliers. If they are so important, I think they would be worth investing in professional product pictures. And setting proper ALT text to images using the main keywords it’s a must if you want to have a well-optimized website.
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Read Joe Pulizzi's excellent book Epic Content Marketing. I started reading it after I wrote this post and it confirmed and expanded what I already knew about content marketing, with much more detail than I could ever go into here. Something Pulizzi emphasizes which I originally left out was the importance of focusing on producing mobile-friendly content, since smartphones are becoming the dominant way in which most of our customers access content. Also read Michael Hyatt's Platform, mentioned above. Frequent websites like those of Content Marketing Institute, Ragan, Copyblogger, Michael Hyatt, and Gary Vaynerchuk and sign up for their email newsletters. It won't take you long to become not just familiar with content marketing, but an expert.
Additional classes at a marketing school teach about aspects of business organization and management, including how to drive both sales and profits, and how to measure return on investment—a major consideration for a small business with a limited marketing budget. You’ll also learn basic skills required to coordinate and manage teams in an organizational structure, as well as how to network with other leaders, businesses, and organizations.
Another idea for fun family things to do in Dallas is to visit one of the several amusement and water parks that Dallas has to offer. If you’re looking for something a little more exciting than a trip to the zoo, then you could spend the day riding rides and rollercoaster at Six Flags Over Texas in nearby Arlington. You and your family are sure to have an unforgettable time at Six Flags or any of the other water and amusement parks in Dallas, and you might just decide to spend most of your time there.
You've written a blog post that has wide appeal beyond just your target audience. You test promotion of that blog post via a paid Facebook ad, and find that the CPC is lower than your typical paid expenditures, and is driving 40% more site traffic than those typical expenditures. Even so, when you turn off that budget you lose that traffic ... right? Right. But you still received a huge influx of traffic that, even if none of them convert to leads, might have spurred either inbound links or social shares -- both of which will help bolster your SEO.