I personally prefer things simple, so I think of content marketing technology solutions in terms of "need it" or "nice to have." Nice-to-have technologies are things like competitive intelligence tools, market research tools, or software that clues you in to real-time trends. Experiment with these on a rolling basis -- most will offer a free trial so you can validate it. But first, make sure you're set up with the core technologies every content marketing team needs.
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Mobile traffic: In the Groupon experiment mentioned above, Groupon found that both the browser and the device matter for the ability of web analytics to track organic traffic. Although desktops using common browsers saw a smaller impact from the test (10-20 percent), mobile devices saw a 50 percent drop in direct traffic when the site was de-indexed. In short, as mobile users grow, we are likely to see direct traffic rise even more from organic search traffic.
It's important to do regular reporting -- I recommend monthly -- on each of these metrics so you know where your growth levers lie. Regular reporting also helps you identify negative trends or plateaus early-on so you can address them before they become bigger issues. Most importantly, however, tracking the success of your initiatives makes it easy for you to repeat what works, eliminate what doesn't, and promote the success of your content marketing program so you can justify its expansion, and its seat at the modern marketing table.

Businesses focused on increasing sales through content marketing should look at traditional e-commerce metrics including click-through-rate from a product-page to check-out and completion rates at the check-out. Altogether, these form a conversion funnel. Moreover, to better understand customers' buying habits, they should look at other engagement metrics like time spent per page, number of product-page visits per user, and re-engagement.

Entrepreneurs can have all sorts of backgrounds, with any amount of education—but in today’s complex legal environment, many choose to first get a degree in business management. Courses in marketing, communications, economics and law all help to increase the chances of a successful business launch. Experience among entrepreneurs varies a great deal; many start with small business ventures even before finishing high school.
Companies need to get creative and enthusiastic about getting their content in front of the right people. Passive distribution — or, worse, distribution you do as an afterthought once you realize no one is engaging with your content — won’t cut it. Don’t let your investment in content go to waste by sitting on some of your most valuable marketing assets.
In the midst of the daily grind, it’s easy to forget that content marketing as we know it is still a relatively new phenomenon. As recently as a few years ago, marketers handled content mostly as a side project. It was more of a bonus than an essential role — something you did when you had time because it took a backseat to more traditional marketing projects and responsibilities.
Content marketing already addresses a variety of needs and objectives for different departments. Sales teams use content to bolster pitches and improve client relationships. Brand managers turn content into goodwill and authority. Recruiters attract top talent by publishing content in places where the best candidates spend their time online. The possibilities are endless — and now, a new avenue is opening up.

Another reason? People are just not that into ads. According to Nielsen’s Global Trust In Advertising report, people trust text ads less than any other content medium, especially on mobile. What’s more, on the list of trusted mediums, editorial content outranked ads on all traditional channels, including TV, radio, billboards, newspapers and magazines. Bottom line: editorial, informational, entertaining content works best.

Improving the time spent on the site, after a user has reached a page in your site or online store, increasing the number of pages viewed in a session and lowering the bounce rate, can be a clear sign that it provides a pleasant experience for those who visit your site. After this you need to improve conversion, what the users do on your site after they get there, basically from here, the entire ordering process begins. 


For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. This explanation, however, is too simple and leaves most digital marketers short-handed when it comes to completely understanding and gaining insights from web traffic, especially organic and direct sources.
You write a blog post about your infographic generator, and included a link to the tool in the post so people can try it for themselves. Let's say the visitor-to-lead conversion rate is the same on this blog post as it was in your PPC campaign -- 2%. That means if 100 people read that blog post in your first month, you'd get two leads from it. But your work is done now. And over time, that one blog post you wrote years ago will continue to generate leads over, and over, and over, every single month. And not just that blog post -- every blog post you write will do the same.
You can’t mention Dallas sporting events without talking about the Dallas Cowboys, often referred to as “America’s Team.”  The Cowboys are considered to be the second most valuable sports franchise in the world, and when in Dallas, you definitely shouldn’t pass up the chance to take in a game at the aptly named Cowboys Stadium. If you go to a game, don’t forget to get the hottest fashion advice in Dallas. Although the Cowboys actually play their home games in nearby Arlington, Texas, it is only a short drive from Dallas, and is one thing to do in Dallas that you shouldn’t miss.
Those scenarios might have sounded like a lot of work to you, especially when considered alongside marketing programs that provide more immediate gratification -- like list purchasing, PPC, or trade show marketing that deliver names and email addresses in mere minutes. Often, content marketing is used when businesses realize those programs are either ineffective, too expensive, not scalable, or all of the above. Here's what I mean, using the "infographic generator" example above for demonstrations.
Guest blogging purely for inbound links is a flawed strategy because the value of those links are going down. However, guest blogging for traffic is still an incredibly viable strategy. While that inbound link you get at the end of a guest post doesn’t have as much SEO value as it used to, it still has the value of exposing your content to a new audience.

Website traffic comes from worldwide, more than 100+ Countries, mostly more than 50%+ comes from USA & other Tier 1 Countries. This would make Organic website traffic as global visitors & a plus point for Search Engines. Google & other major Search Engines really love and measure Organic website traffic /visitor, cause it is coming from targeted niche traffic that will make your business & websites even more popular in Major Search Engines Results Page (SERP)
Analytics is an application offered for free by Google that monitors all the activity on a web page, a website analytics tool. Usually, most site owners use this tool to see the overall site traffic, the average time spent by visitors to the site, the number of pages visited, the traffic sources (direct, organic, referrals, paid traffic), plus the keywords that generated the organic traffic.
Electronic services refer to interactive network services.[34] In the electronic service, the interaction between the customer and the organizations mainly through the network technology, such as using E-mail, telephone, online chat windows for communication. Electronic services are different from traditional services and they are not affected by distance restrictions and opening hours. Digital content marketing through electronic service is usually served together with other channels to achieve marketing purposes including face-to-face, postal, and other remote services. Information companies provide different messages and documents to customers who use multiple search engines on different sites and set up access rights for business groups. These are some channels of digital content marketing.[26]
A marketing program will also train you how to better understand your customers and their needs. Economics courses will teach you about identifying and responding to supply and demand, while courses in market research will teach you how to segment consumers and identify market opportunities. Courses in consumer behavior will train you to predict how customers will respond to different strategies, as you seek to promote your (or your client’s) business. (See also Consumer Psychology)
Like I said at the beginning, building organic traffic is hard. Anything that promises a shortcut to an avalanche of traffic will more than likely lead to a penalty down the road. Embrace the daily grind of creating great content that helps users and provides a solution to what they’re looking for. In the end that will drive more organic traffic than any shortcut ever will.
Like I said at the beginning, building organic traffic is hard. Anything that promises a shortcut to an avalanche of traffic will more than likely lead to a penalty down the road. Embrace the daily grind of creating great content that helps users and provides a solution to what they’re looking for. In the end that will drive more organic traffic than any shortcut ever will.

Traditional marketers have long used content to disseminate information about a brand and build a brand's reputation. Taking advantage of technological advances in transportation and communication, business owners started to apply content marketing techniques in the late 19th century. They also attempted to build connections with their customers. For example:

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