If you want to personally reach out to each person that joins your website, you can with Autosend. Autosend helps you automatically send personalized, targeted email and text messages to every customer based on what they do on your website. So anytime a customer joins, makes a purchase or even looks at a particular FAQ question on your website, you can proactively send a personal message to them.


Social networks are a hot spot for work-at-home danger. One company called Easy Tweet Profits claims you can make up to $873/day online. They even claim one person earned $400,000/year using their method of tweeting your way to success. The catch? By signing up for their program you agree to be charged just under $50 per month! There are a whole host of other companies with similar names (usually involving “make money” or “make profits”) that suggest social networking can be a cash cow. But their game is all the same: Whether you’re talking about something you see on Craigslist, eBay, Facebook, Twitter or whatever’s the next hot thing, you’ve got to be wary.
Since you’re essentially becoming a freelancer, you get ultimate independence in setting your own goals, redirecting your path when you feel so inclined, choosing the products that interest you, and even determining your own hours. This convenience means you can diversify your portfolio if you like or focus solely on simple and straightforward campaigns. You’ll also be free from company restrictions and regulations as well as ill-performing teams.
If you want to personally reach out to each person that joins your website, you can with Autosend. Autosend helps you automatically send personalized, targeted email and text messages to every customer based on what they do on your website. So anytime a customer joins, makes a purchase or even looks at a particular FAQ question on your website, you can proactively send a personal message to them.
Social media marketing is not as difficult as it sounds, especially when you rely on tools like Hootsuite. With this particular tool, you can schedule and manage social media profiles for more than 30 platforms. Imagine doing this by hand, without a central dashboard to guide you. It would be enough to frustrate even the most experienced entrepreneur, let alone a new business owner. Let Hootsuite operate like the social media marketing manager it is.
How we use Google Analytics: As a social media marketing team, we appreciate the ease with which we can see traffic from the different networks (Acquisition > Social > Network Referrals). We can check the engaged reading time by looking at Time on Page. And for the real-time stats of who’s on our site right now, we can simply click on Real-Time > Overview.
Let me give you a practical example. Recently, we looked at one of our posts that was getting 14,000 impressions a month, and it got three clicks. So something was clearly wrong there, because the click-through rate was very low. But we made some changes to that and even though it wasn't a massive increase in traffic for us at the end of the day, we went from three clicks to about 200. So just keep looking for the low-hanging fruit that you have in Google Search Console, because it's going to add up across the board. 
Although RSS isn’t “in vogue” as it was 5+ years ago, I still find there’s no substitute for using this as a listening post for developments in your industry. When I wrote the previous post I used Google Reader to categorize sites to keep up-to-date with the latest developments in digital. When Google withdrew this since there was no revenue in it (Boo!) I used Reeder as an offline client on my Macbook Air and iOS for a while. But now I recommend Feedly since it's the most popular so you can see by the 'voice of the crowd' which posts are most popular.  Similar to the feature in PostRank that Google also killed off. Although feed readers aren't in fashion they are the most efficient way to scan the latest news in different categories. So if you don't use them try Feedly out - our analytics shows it's one of the most common referrers to Smart Insights - do bookmark us!
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